:root{
  --red:#930500;
  --cream:#ffffff;
  --blue:#95bbea;

  --ink:#930500;
  --ink2:rgba(147,5,0,.82);
  --grey:rgba(147,5,0,.68);
  --mut:rgba(147,5,0,.48);
  --line:rgba(147,5,0,.18);
  --line-soft:rgba(147,5,0,.12);
  --bg:#ffffff;
  --bg-alt:#fff8e7;
  --fill:rgba(147,5,0,.06);
  --fill2:rgba(147,5,0,.04);
  --box:rgba(147,5,0,.1);
  --panel:rgba(147,5,0,.04);
  --accent:#95bbea;
  --radius:14px;
  --radius-sm:8px;
  --shadow-sm:0 1px 2px rgba(147,5,0,.1);
  --shadow-md:0 8px 24px rgba(147,5,0,.16);
  --mono:ui-monospace,"SF Mono",Menlo,Consolas,monospace;
  --sans:"Public Sans",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --maxw:1120px;
}

*{margin:0;padding:0;box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth}
body{
  font-family:var(--sans);
  color:var(--ink2);
  background:var(--bg);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  padding-bottom:84px;
}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}

h1,h2,h3{color:var(--ink)}
h1{font-family:var(--sans);font-size:clamp(32px,5vw,54px);line-height:1.08;font-weight:700;letter-spacing:-.02em}
h2{font-size:clamp(24px,3vw,32px);line-height:1.15;margin-bottom:28px;font-weight:700;letter-spacing:-.02em}
h3{font-size:18px;line-height:1.3;font-weight:700;letter-spacing:-.02em}
.lede{color:var(--grey);max-width:52ch;font-size:17px;margin-top:4px}
p{color:var(--grey);font-size:15px}

a{color:inherit;text-decoration:none}

.stack{display:flex;flex-direction:column;gap:18px}
.stack.sm{gap:8px}

/* ===== buttons ===== */
.btn{
  display:inline-flex;align-items:center;gap:8px;flex-shrink:0;white-space:nowrap;
  border:1.5px solid var(--ink);border-radius:999px;
  padding:13px 26px;font-weight:600;font-size:14.5px;
  color:var(--ink);background:var(--bg);cursor:pointer;
  transition:transform .12s ease, box-shadow .12s ease, background .12s ease, color .12s ease;
}
.btn:hover{transform:translateY(-1px);box-shadow:var(--shadow-sm);background:var(--fill)}
.btn-primary{background:var(--ink);border-color:var(--ink);color:var(--bg)}
.btn-primary:hover{background:#7a0400;border-color:#7a0400;color:var(--bg)}
.btn-secondary{background:var(--accent);border-color:var(--accent);color:var(--ink)}
.btn-secondary:hover{background:#fff;border-color:#fff;color:var(--ink)}
.btn-on-dark{background:var(--bg-alt);border-color:var(--bg-alt);color:var(--red)}
.btn-on-dark:hover{background:transparent;border-color:var(--bg-alt);color:var(--bg-alt)}
.btn-outline-accent{background:transparent;border-color:var(--accent);color:var(--ink)}
.btn-outline-accent:hover{background:var(--accent)}
.btn-lg{padding:18px 36px;font-size:16px;font-weight:700;letter-spacing:-.01em}
.btn-sm{padding:9px 18px;font-size:13.5px}

/* ===== header / nav ===== */
.site-header{
  position:sticky;top:0;z-index:40;
  background:rgba(255,248,231,.9);backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:76px;padding-top:14px;padding-bottom:14px}
.nav-left{display:flex;align-items:center;gap:26px}
.logo-lockup{display:inline-flex;align-items:center;text-decoration:none}
.logo-img{height:42px;width:auto;display:block}
.logo-img-lg{height:56px}
.segctl{
  display:inline-flex;background:var(--fill);border-radius:999px;padding:4px;
  animation:seg-pulse 2.2s ease-in-out infinite;
}
.segctl button{
  font-family:var(--sans);font-weight:700;font-size:14px;
  padding:9px 20px;border:none;background:transparent;
  border-radius:999px;cursor:pointer;color:var(--mut);
  white-space:nowrap;flex-shrink:0;
  transition:background .15s ease, color .15s ease;
}
.segctl button.active{background:var(--ink);color:var(--bg);box-shadow:var(--shadow-sm)}
.nav-right{display:flex;justify-content:flex-end}

.nudge-arrow{
  display:inline-flex;align-items:center;margin:0 -10px;
  transition:opacity .35s ease, transform .35s ease;
}
.nudge-draw{
  stroke-dasharray:100;
  animation:arrow-draw 2.2s ease-in-out infinite;
}
.nudge-head{animation-delay:.22s}
@keyframes arrow-draw{
  0%{stroke-dashoffset:100}
  38%{stroke-dashoffset:0}
  65%{stroke-dashoffset:0}
  100%{stroke-dashoffset:100}
}
@keyframes seg-pulse{
  0%,100%{box-shadow:0 0 0 0 rgba(149,187,234,0)}
  50%{box-shadow:0 0 0 6px rgba(149,187,234,.45)}
}
body.seg-seen .nudge-arrow{opacity:0;transform:translateX(8px);pointer-events:none}
body.seg-seen .nudge-draw{animation:none}
body.seg-seen .segctl{animation:none}

@media(max-width:640px){
  .nudge-arrow{display:none}
}

@media(max-width:640px){
  .nav{flex-wrap:wrap;height:auto;padding-top:14px;padding-bottom:14px;gap:12px}
  .nav-left{flex-wrap:wrap;width:100%}
  .nav-right{display:none}
}

/* ===== hero (full-bleed background image, stays dark regardless of page theme) ===== */
.hero{position:relative;min-height:560px;display:flex;align-items:center;overflow:hidden}
.hero-bg{position:absolute;inset:0;z-index:0}
.hero-bg-img{
  position:absolute;inset:0;
  background:
    linear-gradient(45deg,transparent 49.4%,rgba(255,255,255,.16) 49.4%,rgba(255,255,255,.16) 50.6%,transparent 50.6%),
    linear-gradient(-45deg,transparent 49.4%,rgba(255,255,255,.16) 49.4%,rgba(255,255,255,.16) 50.6%,transparent 50.6%),
    #7a0400;
  background-size:36px 36px;
}
.hero-bg-img.for-brand{
  background-image:url('../assets/images/hero-brand.webp');
  background-size:cover;
  background-position:center 78%;
}
.hero-bg-img.for-creator{
  background-image:url('../assets/images/hero-creator.webp');
  background-size:cover;
  background-position:58% 22%;
}
.hero-scrim{
  position:absolute;inset:0;
  background:
    linear-gradient(120deg, rgba(40,1,0,.96) 0%, rgba(40,1,0,.82) 32%, rgba(40,1,0,.5) 58%, rgba(40,1,0,.18) 82%, rgba(40,1,0,.04) 100%),
    linear-gradient(180deg, rgba(40,1,0,.7) 0%, rgba(40,1,0,.28) 38%, rgba(40,1,0,.04) 62%, rgba(40,1,0,0) 78%);
}
.hero-content{position:relative;z-index:1;width:100%;padding:110px 28px}
.hero-content .stack{max-width:820px}
.hero-content h1{color:var(--cream);font-weight:800}
.hero-content .lede{color:rgba(255,255,255,.92);font-weight:600}
.hero-stat{
  font-size:14.5px;color:rgba(255,255,255,.92);font-weight:600;margin-top:2px;
}
.hero-stat strong{color:var(--accent);font-size:18px;font-weight:800}

@media(max-width:640px){
  .hero{min-height:460px}
  .hero-content{padding:80px 28px}
}

.cta-row{display:flex;gap:14px;flex-wrap:wrap;margin-top:6px}

/* ===== sections ===== */
.section{padding:64px 0}
.section-alt{background:var(--bg-alt)}

/* bullets */
.bullets{list-style:none;display:flex;flex-direction:column;gap:18px;margin-top:8px;max-width:68ch}
.bullets li{position:relative;padding-left:28px;font-size:15.5px;line-height:1.5;color:var(--ink2)}
.bullets li strong{color:var(--ink)}
.bullets li::before{
  content:"";position:absolute;left:0;top:7px;width:14px;height:14px;
  border-radius:4px;background:var(--accent);
}

/* cards */
.cards.three{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:22px}
.card{
  border:none;border-radius:var(--radius);
  background:var(--cream);padding:24px;
  box-shadow:0 2px 12px rgba(147,5,0,.08);
}
.card .tag{
  font-family:var(--mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;
  color:var(--mut);display:inline-block;margin-bottom:10px;
}
.card h3{margin-bottom:6px}
.card p{font-size:13.5px}

@media(max-width:820px){
  .cards.three{grid-template-columns:1fr}
}

/* process journey — vertical timeline, generously spaced */
.trow{
  display:flex;flex-direction:column;gap:44px;
  position:relative;
  max-width:640px;
  padding:4px 0;
}
.trow::before{
  content:"";position:absolute;
  top:22px;bottom:22px;left:21.5px;
  width:1px;background:var(--line);z-index:0;
}
.tstep{
  display:grid;grid-template-columns:44px 1fr;column-gap:20px;
  cursor:default;
}
.tstep .n{
  grid-column:1;grid-row:1/3;align-self:center;justify-self:start;z-index:1;
  width:44px;height:44px;border-radius:50%;
  background:var(--bg);border:1px solid var(--accent);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--mono);font-size:14px;color:var(--accent);
  transition:background .2s ease,color .2s ease,border-color .2s ease;
}
.tstep .t{grid-column:2;grid-row:1;font-weight:700;font-size:17px;color:var(--ink)}
.tstep .d{grid-column:2;grid-row:2;font-size:14.5px;color:var(--grey);margin-top:6px;line-height:1.6}

/* methods */
.method-row{display:grid;grid-template-columns:90px 1fr;gap:24px;padding:26px 0;border-top:1px solid var(--line)}
.method-row:first-of-type{border-top:none}
.method-row .bignum{font-size:46px;font-weight:800;color:var(--line);line-height:1}
.method-row p{max-width:60ch}
@media(max-width:820px){.method-row{grid-template-columns:1fr;gap:8px}}

/* team */
.members{display:flex;flex-wrap:wrap;justify-content:center;gap:56px;margin-top:8px}
.member{display:flex;flex-direction:column;gap:4px;align-items:center;text-align:center;width:220px}
.ava{
  width:180px;height:180px;border-radius:50%;background:var(--fill);
  display:block;object-fit:cover;object-position:center 15%;margin-bottom:14px;
}
.ava-dana{object-position:center 52%}
.member-name{font-weight:700;font-size:16px;color:var(--ink)}
.member-role{font-size:13.5px;color:var(--mut)}
@media(max-width:640px){.ava{width:160px;height:160px}}

/* ===== footer ===== */
footer{border-top:1px solid var(--line);background:var(--bg-alt);padding:48px 0 32px}
.foot-grid{display:flex;flex-wrap:wrap;align-items:flex-start;gap:28px 40px}
/* wraps rather than pushing past the gutter once the contact details are
   spelled out in full — the email alone is wider than half a phone screen */
.foot-links{display:flex;flex-wrap:wrap;gap:24px 32px}
.foot-links .foot-col{flex-shrink:0}
.foot-col .flabel{margin-bottom:12px}
.foot-col a{display:block;font-size:13.5px;color:var(--grey);padding:5px 0}
.foot-col a:hover{color:var(--ink)}
.foot-contact a,.foot-loc{display:flex;align-items:center;gap:9px}
.foot-loc{font-size:13.5px;color:var(--grey);padding:5px 0}
.foot-contact a svg,.foot-loc svg{flex-shrink:0;color:var(--mut)}
.foot-contact a:hover svg{color:var(--red)}
@media(max-width:400px){.foot-contact a,.foot-loc{font-size:12.5px}}
@media(max-width:480px){.logo-img-lg{height:26px}}

.flabel{
  font-family:var(--mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;
  color:var(--mut);margin-bottom:6px;display:block;
}

/* ===== sticky join bar + form sheet ===== */
.sticky-join{
  position:fixed;left:0;right:0;bottom:0;z-index:45;
  background:rgba(255,248,231,.92);backdrop-filter:blur(10px);
  border-top:1px solid var(--line);
}
.sj-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:84px;padding-top:12px;padding-bottom:12px}
.sj-label{font-weight:700;font-size:15px;color:var(--ink2)}

@media(max-width:480px){
  .sj-label{display:none}
  .sj-inner{justify-content:center}
}

.join-sheet{
  position:fixed;left:0;right:0;bottom:0;z-index:44;
  background:var(--bg-alt);
  box-shadow:0 -8px 24px rgba(58,2,0,.10);
  animation:up .22s ease;
  max-height:100vh;overflow-y:auto;
}
@keyframes up{from{transform:translateY(20px);opacity:0}to{transform:none;opacity:1}}
.sheet-inner{padding-bottom:32px;position:relative}
.sheet-head{
  position:sticky;top:0;z-index:2;
  display:flex;align-items:center;justify-content:space-between;
  background:var(--bg-alt);padding:20px 0 12px;
}
.sheet-intro{font-size:14.5px;font-weight:400;color:var(--ink2)}
.sheet-intro strong{color:var(--ink);font-weight:800;font-size:17px}
.sheet-close{
  flex-shrink:0;width:36px;height:36px;border-radius:50%;padding:0;
  display:flex;align-items:center;justify-content:center;
  border:1px solid var(--line);background:var(--bg-alt);cursor:pointer;color:var(--ink2);
}
.sheet-close:hover{color:var(--ink);border-color:var(--ink)}
.sheet-form{max-width:540px}
.join-sheet .flabel{color:var(--mut)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media(max-width:520px){.row2{grid-template-columns:1fr}}

.inp{
  width:100%;height:44px;border:1px solid var(--line);border-radius:var(--radius-sm);
  background:#fff;padding:0 14px;font-family:var(--sans);font-size:14.5px;color:var(--ink);
  transition:border-color .15s ease;
}
.inp::placeholder{color:var(--mut)}
textarea.inp{height:auto;min-height:96px;padding:12px 14px;line-height:1.5;resize:vertical}
.inp:focus{outline:none;border-color:var(--accent)}

/* spam honeypot — never shown to people, so anything typed here is a bot */
.hp-field{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}

.sheet-actions{display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.sheet-actions .btn:disabled{opacity:.6;cursor:default}
.form-status{font-size:13.5px;line-height:1.45;max-width:340px}
.form-status.is-ok{color:var(--ink)}
.form-status.is-err{color:var(--red);font-weight:500}

.tag{
  font-family:var(--mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;
  color:var(--mut);border:1px solid var(--line);border-radius:4px;padding:3px 8px;
  background:var(--fill);display:inline-block;
}

/* =====================================================================
   SCROLL ANIMATION LAYER — content fades/slides in as it enters view.
   Purely additive: no existing layout rule above is changed.
   ===================================================================== */
.reveal{
  opacity:0;transform:translateY(16px);
  transition:opacity .45s cubic-bezier(.16,1,.3,1),transform .45s cubic-bezier(.16,1,.3,1);
  will-change:opacity,transform;
}
.reveal.in-view{opacity:1;transform:none}

/* staggered cascade for groups of siblings (bullets, cards, timeline steps, members) */
.reveal-group > .reveal:nth-child(1){transition-delay:.02s}
.reveal-group > .reveal:nth-child(2){transition-delay:.08s}
.reveal-group > .reveal:nth-child(3){transition-delay:.14s}
.reveal-group > .reveal:nth-child(4){transition-delay:.2s}
.reveal-group > .reveal:nth-child(5){transition-delay:.26s}
.reveal-group > .reveal:nth-child(6){transition-delay:.32s}
.reveal-group > .reveal:nth-child(7){transition-delay:.38s}

/* hero copy fades up on load (same mechanism, fires immediately since in view) */
.reveal-hero{transform:translateY(18px)}

/* timeline: connecting line draws in as you scroll, circles fill in step by step.
   --line-start / --line-len are set from JS to the measured centre of the
   first/last circle, since step height varies with description length. */
.trow{--progress:0;--line-start:22px;--line-len:calc(100% - 44px);position:relative}
.trow::before{top:var(--line-start);bottom:auto;height:var(--line-len);background:rgba(149,187,234,.35);border-radius:2px}
.trow::after{
  content:"";position:absolute;
  top:var(--line-start);left:21.5px;width:1px;z-index:0;
  height:calc(var(--line-len) * var(--progress));
  background:var(--accent);border-radius:2px;
}
.tstep{position:relative;z-index:1}
.tstep .n{position:relative;z-index:1}
.tstep .n.filled{background:var(--accent);border-color:var(--accent);color:#fff}

@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .reveal{opacity:1!important;transform:none!important}
}